林彥廷

Business management involves many aspects. Innovation is the driving force for enterprise progress. Before product innovation, companies must understand consumer needs to provide products that consumers need. Traditional companies understand consumer needs through time-consuming questionnaires and statistical analysis. With the rise of social media and the popularity of smart phones and internet, more and more users will leave their thought on products in the web social media. The product development based on social analysis can only evaluate the current situation of the product in the market, and cannot provide the exact development object for the enterprise reference. Therefore, how to analyze valuable product development objects from social media materials to provide product development and design to enhance the competitive advantage in the product market is an important issue.

Therefore, the main purpose of this research is to develop a product innovation prediction mechanism based on product-related E-WOMs to help enterprises quickly grasp product development trends and objects as an important reference for product development. For the above purposes, the main research projects of this study include: (i) designing a social analytics-based product innovation prediction methodology, (ii) developing the enabling technology of the proposed product innovation prediction method and (iii) implementing and verifying social analytic-based product innovation prediction systems.